Nordic Time

Wristwatch
2017

Nordic Time is a timepiece that aims to achieve harmony with its changing environment. It brings the colors of Nordic cities together with apparel and enables its wearers to create their own color combination that matches with their outfit. Its simple affordance was borrowed from a marmalade jar to allow its users to easily change its colors. This feature is also used to secure the watch to create loopless and buckleless wristband.

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2017 Selek Design