‘Unsaturated’ is an elegant invitation for a more gentle tooth brushing habit. It is a result of a search for a form that subconsciously helps to clean teeth without heavy brushing and damaging the enamels and gum. The sense of fragility as perceived by the eyes, hand and fingers acts as a reminder to be considerate in each brush movement.
The proportion of the elements that form the essence of a toothbrush typology is subtly changed with the aim of bringing a delicate character to this everyday object. The simple continuous form combines transparency with white, gray and charcoal bristle colors generating a strong graphic expression.
2018 Selek Design